NYC Marketing Cloud Masterclass

Master Marketing Cloud in a day!

  • You don’t have prior experience in Marketing Cloud
  • You want to learn platform fundamentals, without needing to sit through a week-long training course
  • You want to gain hands-on experience in using the platform to build automated marketing campaigns
  • You would like to become a Certified Marketing Cloud Email Specialist


Join us in NYC on Thursday, February 7, 2019 from 9am to 5pm.

In this fast-paced, hands-on session, you will learn how to use the suite of tools in the Salesforce Marketing Cloud to build data-driven email campaigns, automations and customer journeys.

At the conclusion of the training session, you should have sufficient platform knowledge and experience to sit for the Marketing Cloud Email Specialist Certification.

  • An overview of the platform
  • How Marketing Cloud integrates with Sales and Service Cloud
  • Best Practices in email marketing
  • Understand the different data models used in Marketing Cloud
  • How to create highly personalized content in Email Studio
  • How to build multi-step processes for automating marketing activities in Automation Studio
  • How to create event-driven, behavioral-based customer journeys with Journey Builder
  • How to evaluate campaign performance using reports



  • What is Marketing Cloud
  • Marketing Cloud Applications
  • Marketing Cloud Connect
  • Business Units
  • API extensibility

Email Marketing Best Practices

  • Approach and techniques of an effective email marketing campaign
  • Legal compliance for CAN-SPAM and GDPR
  • Email deliverability
  • IP address warming
  • List acquisition and opt-in methodologies
  • Data segmentation methods

Email Content

  • Email creation options
  • Content best practices
  • Subject line best practices
  • Email preheader
  • Designing responsive emails for desktop and mobile devices
  • A/B testing
  • Email preview
  • Email testing and validation
  • Email approval workflows
  • Data-driven personalization
  • Dynamic content
  • Triggered Sends
  • Salesforce Sends

Email Delivery

  • Send classifications
  • Delivery profiles
  • Sender profiles
  • Send flow
  • Sending an email to a target audience
  • Suppression and exclusion options
  • De-duplication

Marketing Automation

  • Process automation with Automation Studio activities
  • Customer journey management with Journey Builder

Data Models

  • Data Extensions
  • Lists
  • Publication Lists
  • Filters
  • Contact Model
  • Importing data
  • Data segmentation
  • Data relationships
  • Sharing data
  • Subscription management


  • Email engagement
  • Email tracking
  • Report catalog
  • Report automation
  • Measures
  • Campaign performance

Your Instructors

Eliot Harper

Eliot Harper

Eliot Harper is a Salesforce MVP and an acknowledged expert in Salesforce Marketing Cloud. Eliot has consulted for some of the largest brands in the world and has written several articles and books on Marketing Cloud, including The AMPscript Guide, The Data Handbook and Journey Builder Developer’s Guide. Eliot is very active in the Marketing Cloud user community, he leads the Salesforce Marketing Cloud Developers Group and is a regular speaker at international events.

David GillerDavid Giller

David Giller is a Salesforce MVP, trainer, consultant, blogger, author, Salesforce User Group Leader and CEO at Brainiate. On paper, David is an attorney - although he is currently retired from practicing law. Today, David helps organizations to "make Salesforce easy" by training employees, identifying areas to improve the existing Salesforce configuration, and sharing best practices to help organizations get the most out of the Salesforce platform.


Frequently Asked Questions

Do I need access to a Marketing Cloud account?
You will be provided with access to a Marketing Cloud account, so you can participate in hands-on exercises during the course.
Will computers be provided?
You will need to bring your own laptop if you want to participate in class exercises. Since the bulk of this workshop will be hands-on in Salesforce, bringing a laptop is essential. We'll provide the wifi connection.
Do I need to bring my own lunch?
Breakfast and lunch will be provided at no additional cost. Please let us know if you have any dietary restrictions..
What should I bring to the event?
Your laptop, your sunny disposition and an enthusiasm for learning how to be a Marketing Cloud ninja!
How can I contact the organizer with any questions?
You can reach out to David Giller at [email protected] — mention "Marketing Cloud Workshop" in the subject line of your message.
What's the refund policy?
Registration fees are non-refundable, however registrations are transferrable if you are unable to attend.