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Personal Branding for Salesforce Admins
Lesson 1 - Intro to Personal Brand + Crafting Your Personal Brand
** DOWNLOAD THE WORKBOOK & LESSON OUTLINE HERE **
What is Personal Brand? (2:09)
Why Create A Personal Brand? (9:34)
Define Who You Are (18:39)
Identify Your Target Audience (9:47)
What Makes You Special? (7:41)
Construct Your Personal Profile (1:19)
Craft Your Story (3:41)
Lesson 2 - Sharing Your Personal Brand
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Part 1: Managing Your Online Presence - Headshots, Tagline, Summary, Keywords, Color Scheme (16:09)
Part 2: Managing Your Online Presence - Selfless Content (19:55)
Part 3: Managing Your Online Presence - Growing Your LinkedIn Network (16:16)
Part 4: Managing Your Online Presence - Other Online Channels (Besides LinkedIn) (14:28)
Part 5: Managing Your Online Presence - Other Online Channels, continued (Besides LinkedIn) (16:22)
Part 6: Managing Your IRL (In Real Life) Presence - At Work (19:08)
Part 7: Managing Your IRL (In Real Life) Presence - At Salesforce Events (4:10)
Lesson 3 - Controlling Your Brand Ecosystem
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Consistency - Does Your Image Match Your Personal Brand? (4:20)
What Visuals Do You Want People to Associate with You? (8:12)
Managing Unique Populations (18:53)
Building & Engaging Your Network (11:51)
Lesson 4 - Personal Branding at Work
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Your Physical Workspace (IRL & Virtual) (3:11)
Getting Things Done When You're Not In Charge (7:43)
Identifying Allies (3:02)
What's The Goal? (0:47)
Aligning Your Brand With The Company's Brand (7:43)
How Are You Represented During Meetings? (4:28)
How Do You Handle Presentation Opportunities? (1:49)
Lesson 5 - Tools to Help You Execute
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Custom Graphics / Images Made Easy (26:48)
Content Management (8:37)
Content Distribution (2:06)
Managing Various Platform Channels (14:28)
Additional Personal Branding Resources
Additional Personal Branding Resources
Building & Engaging Your Network
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