Defining the Project: What's the goal?

When starting a new Salesforce project for your company, it is essential to identify the business goal. Measuring success and determining whether the project is on track will be challenging without a clear goal.

Furthermore, the goal will guide the entire project, from choosing which features to implement to training users on how to use the system.

Getting lost in the details and forgetting the bigger picture is easy without a business goal. So before starting any Salesforce project, take some time to sit down with stakeholders and agree on a clear and achievable goal.

This will ensure that everyone is on the same page and that the project has a better chance of success.

Common Misconceptions About Project Goals

The project manager is the only one who should define the goals of a project.

One of the biggest misconceptions project managers have is that they are the only ones who should define the goals of a project. While it is true that the project manager is ultimately responsible for ensuring that a project is completed successfully, it is essential to involve other members of the team in goal setting. By involving others in goal setting, you can better understand what everyone is hoping to achieve with the project and ensure everyone is on the same page.

The goals of a project should be static.

Another misconception about goal setting is that the goals of a project should be static. This could not be further from the truth!

It is often necessary to adjust the goals of a project as it progresses. As new information arises or circumstances change, it may become necessary to modify the goals of a project to ensure its success.

All of the goals of a project must be quantifiable.

A common misconception about goal setting is that all of the goals of a project must be quantifiable. While it is important to set measurable goals (and so much easier to measure), some objectives simply cannot be easily quantified.

For example, if your goal is to improve communication within your team, you may not be able to measure this in terms of numbers.

However, you can still set this as a goal and track your progress by observing changes in team dynamics over time.

The goals of a project can be changed later on if necessary.

A final misconception about goal setting is that the goals of a project can be changed later if necessary. This simply isn’t true!

Once you have set objectives for a project, it is crucial to stick to them as much as possible.

Making significant changes to the goals of a project can throw off your entire team and make it more challenging to achieve success.

The Problem Statement


A Problem Statement describes a Salesforce project in terms of its goals, objectives, and deliverables. In other words, it answers the question: "What are we trying to achieve with this project?" An effective Problem Statement will help keep the project focused and on track by providing a clear and concise description of what needs to be done.

For example, consider a project to improve customer satisfaction levels. The Problem Statement might read something like this: "The goal of this project is to increase customer satisfaction levels by X% within 6 months." This statement provides a clear and measurable goal for the project, which can be used to track progress and determine whether or not the project is successful.

Problem Statements can also help identify potential risks and issues early on in the project. For instance, if the Problem Statement includes a goal that is unrealistic or impossible to achieve, this can signal a potential problem that will need to be addressed.

In addition, Problem Statements can help to identify any scope creep that might occur during the project.

By clearly defining the goals of the project upfront, it will be easier to spot any deviations from the original plan and make adjustments as necessary.

Overall, Problem Statements are an essential part of Salesforce projects. They help keep everyone on the same page by clearly describing what needs to be done. In addition, they can help to identify potential risks and issues early on, ensuring that problems are dealt with swiftly and efficiently.

Characteristics of A Good Problem Statement:

A few key characteristics make up a good problem statement for a Salesforce project.

  • Clear & Concise: Firstly, it should be clear and concise, so everyone involved understands the issue that must be addressed.
  • Specific: Secondly, it should be specific so that you can identify the root cause of the problem and develop an effective solution.
  • Actionable: Finally, it should be actionable so that you can take concrete steps to resolve the issue.

Following these guidelines ensures that your problem statement is practical and achievable, leading to a successful Salesforce project.

What does success look like?

Setting clear objectives is one of the most important aspects of any Salesforce project. Without a clear understanding of what success looks like, it can be challenging to measure progress and ensure that the project stays on track.

There are several ways to identify what success looks like in a Salesforce project.

One approach is to involve key stakeholders in the planning process and solicit their input on what they would like to see achieved by the end of the project.

Another option is to review past projects and identify areas where improvements could be made.

By taking a proactive approach and involving all relevant parties, the project team can clearly understand what success looks like and ensure that the project is given the best possible chance of success.

How do we know we’re done?

Achieving closure on a technology project can be tricky. In many cases, the project manager relies on user feedback to determine whether the project is indeed done. After all, it's difficult to know whether a piece of software is truly "finished" until it's been used.

However, there are some steps that project managers can take to help ensure that their project is complete:

  • Project Goal: First, creating a clear and attainable goal for the project is essential.
  • User Acceptance Testing: Once the goal has been met, it's critical to thoroughly test the product to ensure it meets all the requirements.
  • Feedback: Finally, the project manager should collect feedback from users to ensure they are satisfied with the finished product.

The project manager can help ensure their Salesforce project is complete by taking these steps.

Defining the scope

Any Salesforce project must start with a well-defined scope, whether introducing a new implementation or adding a few minor enhancements.

The scope is vital for several reasons.

First, it ensures that everyone involved in the project understands what needs to be done and how much work is involved.

Second, it helps to establish realistic timelines and budget estimates.

Finally, and perhaps most importantly, a clear scope can help to avoid scope creep, which can quickly derail even the best-laid plans.

By defining the scope upfront, you can help ensure your Salesforce project stays on track from beginning to end.

How to Define the Project Scope:

Defining the scope of a Salesforce project is an essential first step in any implementation. The scope defines the project's boundaries, and it is essential to be clear about what is included and what is not.

There are a few key factors to consider when defining the scope of a Salesforce project.

  • First, identify the business objectives that the project is meant to achieve.
  • Second, consider which users will use Salesforce and what functionality they need.
  • Finally, determine what data will be needed for this project and where that data resides today.

Considering all these factors, you can create a clear and concise scope for your Salesforce project.

Common Pitfalls & How to Avoid Them

Lack of focus

Without a clear problem statement, it can be difficult for a project team to know what they should be working on. This can lead to a lack of focus and aimlessness among team members. Additionally, it can be challenging to measure progress without a clear goal to strive for.

Misaligned objectives

Another issue that can arise in projects without a clear problem statement is misaligned objectives. Individual team members may pursue their objectives without a common goal to work towards, which can lead to conflict and frustration.

Lack of buy-in

It can also be difficult to gain buy-in from stakeholders when there is no apparent problem statement. Stakeholders may be hesitant to invest time and resources into a project when they do not fully understand its purpose or how it will benefit them.

Scope creep

Scope creep is another common problem in projects without a clear problem statement. Without well-defined boundaries, it can be challenging to prevent scope creep from occurring. This can lead to the project taking longer than expected and costing more than initially planned.

Poor decision-making

Finally, poor decision-making can be an issue in projects without a clear problem statement. Without a common goal to guide decision-making, team members may make decisions that are not in line with the project's overall objectives. This can lead to wasted time and resources and frustration among team members.


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